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Go ambition yourself.

It doesn’t need to be a dirty word, so let’s use it for good.


It’s not easy to declare yourself ambitious. Nor admit that you are eager to move ahead in your career, that growth is central to your identity and that the desire to learn and expand skillsets comes naturally.


In society, we are conditioned to believe that being ambitious means being ruthless, selfish, or greedy. At pg, we believe that ambition, when channeled positively, can accelerate and shape change for the collective better.


Redefining ambition


Ambition can be a catalyst for growth, innovation, and positive change. Here are steps to embrace ambition without compromising your values:


  • Align ambition with values and purpose

The key to embracing ambition is to align it with your core values. By identifying what truly matters and the impact you want to make in the world, ambition becomes a driving force to create a positive purpose. If you’re not sure where to start, our blog post How to figure out your values can help.


  • Cultivate a growth mindset Ambition and a growth mindset go hand in hand. Adopting a growth mindset means seeing challenges as learning opportunities. It involves embracing failure, persisting through setbacks, and continuously working to improve. Embracing ambition as a growth tool enables you to push your confidence and boundaries, learn from mistakes, and achieve personal and professional growth.


  • Focus on collaboration and empathy Ambition need not be solitary or competitive. In fact, when coupled with empathy and collaboration, ambition can lead to remarkable outcomes. By fostering a collaborative mindset, you can build partnerships, seek support from others, and create win-win situations where everyone involved benefits. Ambition becomes a force for collective growth and lifts others along the way. Our blog post about creating shine in the workplace has some practical tips around this topic.


  • Embrace the journey Ambition sometimes gets confused with setting lofty goals and focusing solely on achieving them. However, true fulfillment lies in the journey itself. Embrace the process, celebrate small wins, and savour the moments of growth and self-discovery along the way. This perspective enables you to find happiness and purpose in the pursuit of your ambitions, rather than solely fixating on the end result.


  • Embody authentic leadership When ambition is driven by authenticity (actions match words), it becomes a force for positive change. Embodying authentic leadership means staying true to oneself while motivating and inspiring others. By leading with integrity, empathy, and a clear vision, ambition becomes a tool to uplift and empower others for collective success. When you want to enact change, you need to be at the decision-making table. Authenticity is one of our core values at pg, so naturally, you can find lots of blogs on the topic of authenticity.


  • Overcoming fear Fear of judgement or criticism can often hold you back from pursuing your ambitions. Overcoming this fear requires self-belief, resilience, and the courage to go after what truly fulfils you. Surround yourself with a supportive network, seek mentorship and sponsorship, and remember that setbacks and failures are part of the path to growth.


Go forth and embrace your ambitions.


It is time to shed the notion that ambition is a dirty word and embrace the power it holds. Allow your ambitions to shape your path, inspire you to make a difference, and create a life filled with purpose.


You got this.



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If you're curious about what we're all about, let us introduce ourselves. We're Permission Granted (pg for short). At pg, we believe that you are uniquely positioned to grant yourself permission to embrace your true potential. We aim to serve as a catalyst for self-discovery, providing customized resources and valuable tools drawn from our own experiences and leading practice.

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